I was very impressed in the initiative used by a Willowfield Funeral Services in Ireland who came upon with the idea of advertising their business by promoting a message about drink driving at Christmas.
http://news.bbc.co.uk/1/hi/northern_ireland/7739332.stm
A great way of publicising your business and getting an incredibly valid message across.
Hooray for forward thinking funeral directors.
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I love the Six Feet Under theme music on their website, too!
ReplyDeleteI agree with you, Louise. So, so much better than the Remembrance Day window displays so many undertakers create. This campaign will make a difference -- lower the drink-drive death rate -- because when an undertaker delivers this message it is so much more real -- and so much less blah-blah-blah. They will do others a good turn and they'll do themselves a good turn. That's a very fair exchange.
Good post!
Wot a class ad! Their ad appeared on the BBC News too here http://news.bbc.co.uk/1/hi/northern_ireland/7740095.stm
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